Pure Links are Discounted, Get Your Articles Out There!
When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Ratchet Binders, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, article marketing with great content is the way to go. Now imagine you have your own blog network, something like Grade 30 Chain, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, for example Machine Chain, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
Last but not least, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.
