Google made big changes to the ways their search results rank,   in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too. 

Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, clevis hooks, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, mothers day gift , in the beginning I just post to it casually, lately I added nice stuff left and right, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. As far as SEO concerned, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, something like Snap Hooks, you will have the power to push any sites up in search engines.

At the end of day all you have to do is to create quality content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we have to do is to share our love for creating and sharing great content and not to worry about the search results every day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, for example lumber tarp, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.