How To Write Google AdWord Ads That Get Clicks
Writing good AdWords ad copy is all about keeping the vital elements of copywriting in mind. The limited space requirements with PPC ads, and Adwords, forces you to really pay attention to the words you choose to express yourself with. We’re going to review three Adwords ad copy approaches you can begin to use immediately if you’re unfamiliar with them.
You’ll need to know the strongest benefits of your product or service. You can’t just use your ad space to write about the features of the product and expect to get clicks. For example, if you’re selling web designing software that can help you design websites quickly, the benefit here is that it helps the end user save time – and that’s what you highlight in your ad. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. People do not respond to features in any ad for the most part. They click on it because they see that the product/service could benefit them in some way. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.
After your ads are live, then simply start doing the split testing, and of course you will write ads for all your benefits from the list you created.
It’s fine to study ads and get inspiration and ideas, but we strongly advise that you do not copy ads word for word, etc. The outright copying and plagiarism of ads has been going on for many years in PPC advertising. You can do that, up to you, but you will only be cheating yourself. You can get ideas and emulate styles and strategies, and that is fine and well. There really is no shortcut to learning how to create and write compelling ads.
Sooner or later you will pull away from all the lazy marketers, and that is a fact of business.
So what to test first? Easy, always begin by testind different headlines. Don’t forget, the more you go through this process you’ll also see improvements with your conversions and confidence. You want the highest conversion rate possible, and you’ll use your click through rate, CTR, to figure out the first one. You can easily know which ad is outperforming the other by using conversion rates.
You’ll specify for the system to rotate the ads evenly for more accurate testing. There is some debate about how long to run tests, and it depends on your daily impressions – so try to get at least 500 impressions if not more. If you’re brand new to PPC and Google Adwords, then take the time to learn from a reputable source, and then get started on it.
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